Many people worry that automation will take away jobs. However, with today’s fast-changing technologies, supply chain issues, and a large number of unfilled positions, there should be enough work for everyone. Job roles may change, and some retraining will be needed, but opportunities will still be available.
Cyril Perducat, the Chief Technology Officer at Rockwell Automation, shared his thoughts on this during his keynote speech at the 2023 Automation Fair® in Boston. He emphasised that the aim is to enhance human capabilities rather than replace people. “When we talk about robots in factories, we’re not looking to take jobs away. We want to help people do their jobs better,” he said. He highlighted that buzzwords like artificial intelligence (AI) should focus on improving experiences for workers and that investing in the future means making tools user-friendly.
Addressing Industry Challenges
Perducat explained that different industries face unique challenges. Manufacturers want consistent production, but demands are constantly changing. For example, cars are often customised, and pharmaceuticals are increasingly tailored to specific needs.
Another significant challenge is supply chain disruptions, especially with raw materials like semiconductors. These issues, which worsened during the COVID-19 pandemic, have continued due to geopolitical tensions. Increased cybersecurity risks also come with these challenges, as malicious actors often target manufacturing sites.

To tackle these issues, Perducat outlined four key strategies for manufacturers:
- Agile Optimisation
Flexible machines that allow for quick changes will lead to systems that can be easily updated. Digital twins—virtual models of machines and production lines—will be used to continuously improve processes. “By making data accessible and networks easy to connect, users can gain a clearer view of their operations,” Perducat explained. This approach will help optimise production in real time and adapt to future needs. - Resources and Sustainability
The focus on materials today will shift to designing products for their entire lifecycle in the future. Renewable energy and efficient energy models will be integrated into manufacturing processes. “Machine learning and analytics will help optimise resources just like they optimise processes,” he noted. AI will assist in making smarter production decisions while also considering sustainability. - Resilience Revamp
Supply chains will become more adaptable and connected, improving the movement of materials. Cybersecurity will also advance, adopting zero-trust strategies to better protect both people and equipment on the factory floor. - User-Friendly Experiences
To simplify operations for workers, predictive maintenance systems will use natural language, making it easier for users to interact with technology. AI will enhance design tools and support features, enabling better collaboration. “Why sift through multiple screens when you can just ask the system about changes in production?” Perducat asked. AI can assist all users, from beginners to experts, improving their experience and allowing them to share best practices easily.
In conclusion, automation is not about replacing people; it’s about working alongside them. By embracing technology, manufacturers can create better work environments and enhance productivity. To learn more about how to get started with automation, contact us today at Gibson’s.
